The Promotin of Tourist Destinations in Lamongan Region

Lamongan is a region where located in East Java province of Indonesia. This town has three famous destination places such as; Maharani zoo and cave, WBL (Wisata Bahari Lamongan/Lamongan Nautical Destination) and the tomb of Sunan Drajat (Islamic expert). Those destination places generally are visited for those, people, who want to have relax time or even have a holiday time during weekend or break semester. It is important to promote more those areas. It is because the main achievement is to increase native people’s income or region’s income itself. Yet, it seems like something essential to be discussed and learnt about more and more among the local governments, villagers and stakeholders. Making more promotions can be appropriate ways to be recognized by other local and international tourists.

Promotion is a marketing strategy to have batter results in growing the number of tourists that are expected. Without promoting those places, it is impossible for people to come. Kotler and Armstrong stated that one of great ways for consumers to select the product which they want is because of promotion (Kotler & Armstrong, 2008). By doing well promotion, those destination areas might be more popular than another in other cities of Indonesia. It is realised by the local governments that promoting a place for having holiday is such tough thing. It really needs good prototypes in every sector like; enhancing human resource, building an easy access and preparing the fund before the civil apparatuses of the region get ready to promote. A better marketing strategy that it is implemented can cause a better outcome for soaring visitors and earning revenue of region itself.

In addition, the local governments also are able to learn or copy the method of promoting by other destination places that they have done before with the good deal. There are four types of promotions which can be a reference how to create a suitable promotion. Those are advertising, sales promotion, personal selling and publicity, which are commonly called as promotional mix or integrated promotion. If it has good occasion, it is better for those, tourist destinations, are promoted in all categories. By looking at that way, the managements can evaluate what they lack and what they best. So that, it can help the region apparatuses to determine the best type of promotion that it really needs to be released in the time ahead.

In this case, what it had been done by the author could be concluded that these destinations had accomplished enough promotions, nevertheless the author found numerous fascinating spots in this region instead. Some places have not been reached and some are just known by villagers around the place. Therefore, it is like what local governments should develop to catch its goal. In extra manner, the civil administration, native people and stakeholders must be more cooperative to one another in promoting those kinds of destinations in order to get into the purpose.

 

WORKS CITED

Kotler, P., & Armstrong, G. (2008). Prinsip-Prinsip Pemasaran (Prinsiples of Marketing) Jilid 1 Edisi 12. Jakarta: Erlangga.